What is SEO? How it’s Done, Its Purpose, and Benefits

Understanding Natural Working Logic, How it’s Done, Its Purpose, and Benefits

Search Engine Optimization (SEO) can be described as the design, compilation, and optimization of websites in a way that's suitable for search engines, based on specific goals and objectives. SEO is a completely mathematical concept and has stages according to certain criteria.

For example, imagine you're cooking soup: what happens if you put too much salt? Or consider the amount of sugar added to tea. As the saying goes, ``everything in moderation,`` too much SEO will lead to negative outcomes. SEO is crucial for websites and should be executed by professionals. Inadequate and low-quality optimization will not add value to your site and could even be harmful. SEO is a mathematical concept, akin to a game. Many of us know the movement properties of chess pieces. Making the wrong move in chess leads you astray, and so does incorrect SEO practice. Understanding what aspect of SEO to focus on will increase its contribution. Achieving better positions in search results comes from proper observation and strategy. Google and other browsers always want diverse results to offer their users. To be noticed, one needs to be different.

While there are hundreds of millions of active websites on the internet, why would Google or others pay special attention to yours? If you have expectations from your website, SEO is indispensable. Ensure your website is easily crawlable by Google. 🙂

Purpose of SEO Activities and Our Expectations

The general purpose of SEO is to make websites loved and respected by search engines. We expect to be listed in popular ranks for keyword searches on engines like Google, Bing, and Yandex. But are we giving them what they want? Fresh unique content, quality reference links, social media shares, etc. Aren't these also important for the users or visitors? A site that doesn’t focus on the visitor cannot be successful in the long run. SEO that's wrongly applied will end in disappointment. It's essential to have genuine and naturally achieved efforts. Organic efforts won’t harm your site and its ranking will remain relatively stable. It's advisable to leave the job to experts.
search engine optimization (SEO)

Who are SEO Experts?

We, referred to as SEO experts, are software specialists knowledgeable about the working algorithms of Google and other search engines. This is not to say that only we are experts; any reader of this article might be an expert looking to improve. Knowledge is more valuable when shared. Our industry has evolved so much that many claim to be ``SEO experts.`` But in the end, quality defines the result. We don't aim to discredit anyone, but to inform those in need of SEO. We hope nobody gets deceived; fair and honest work requires this.

How is SEO Done? Competitor Analysis

First, to do successful SEO, one should understand the working logic of search engines. SEO isn't limited to sharing articles on forums, blogs, and social media, and embedding links. Incorrect practices won't benefit your site; they may even harm it. Effective SEO requires good observational skills. SEO isn't done targeting just Google or other engines. You need to know your competitors well. SEO is essentially a technique to counter competitors – not spamming them, but understanding what they have that you don’t. For example, if your competitor has a page that receives a lot of traffic, create a better one. Make it more descriptive, unique, and user-friendly. You can use websites like semrush.com and ahrefs.com for link analysis.
What is SEO How it’s Done, Its Purpose, and Benefits

Benefits of SEO

Your website not only boosts your company's prestige but also helps you gain new customers and visitors. SEO is an investment plan for your website and business. Properly executed SEO strategies put you right at the focus of your customer's attention. SEO benefits your website, and your website benefits your company.

What is Natural Ethical SEO?

Natural SEO refers to long-term optimization efforts that don’t harm your site. It doesn't contain any elements that search engines consider threatening, such as hidden links, spam texts, low-quality or copied content, or irrelevant links. Natural efforts are sustainable. Natural SEO ensures your website's position on the first page for a longer period, not just for a few days or months. Organic efforts are necessary for consistent feedback from your website.